Search Results for: book promotion

Book Promotion Tip of the Week #17: Get a media person to complain that there’s too much sex in your novel

Even if he is your own son. “I tried to imagine it was my mom’s coauthor who wrote the sex scenes and that somehow my mom’s role in the writing process did not even involve reading those passages at all. … Continue reading

Book Promotion Tip of The Week #16: Get serious about Goodreads

Update Nov. 8: I’ve signed on to read and discuss three works of fiction in two different groups on Goodreads. (Because I have so much time to read… )/(Because I’m wasting too much time on Netflix.) The books are Gilead … Continue reading

Book Promotion Tip of the Week #15: Win Nobel Prize for Literature

Note to self: “Alice Munro’s Nobel Prize for literature is likely to make the Canadian writer a lot wealthier.” – the Toronto Star I’ve been reflecting on this issue in the past week. The only way I know of to … Continue reading

Book Promotion Tip of the Week #14: Introduce a new line of beachwear or a fabulous new cologne

Throw in a copy of your book with each sale. (Just kidding. Feeling cynical about what it takes to attract book buyers today.)

Book Promotion Tip of the Week #13: Host Your Own Reading/Book Launch

Make it an event to remember So many books are being published now that most of us will wait in vain for a bookstore owner or an established reading program to invite us to come out and strut our stuff. … Continue reading

Book Promotion Tip of the Week #12: Get Lucky, and Live with the Guilt

To Warn Prospective Buyers or Not To Warn: That Is the Question This week, the outstanding American novelist Claire Messud published her fourth book of fiction. It is entitled The Woman Upstairs. My first novel (1989) is also entitled The … Continue reading

Book Promotion Tip of the Week #11: Don’t Give Up

To stop promoting means to disappear completely off the promo circuit, and the only result of that is . . . nothing. You sell even fewer books. And no one cares but you. Continue reading

Book Promotion Tip of the Week #10: Turn Your Book Into A News Story

As we all know, all is not well in newspaperland: journalists are being laid off left and right, daily papers are getting smaller, quite a few of them have gone – or are slowly, painfully going – under. People just … Continue reading

Establish a S.M.A.R.T. book promotion goal

Book Promotion Tip of the Week #9: Figure out how many copies of your book you want to sell before you start promoting. (You can always adjust your targets later.) After floundering around in the book promotion literature for quite … Continue reading

Effective book promotion is not about the book. It’s not about the author. It’s about the audience.

Book Promotion Tip of the Week #8 March 3, 2013 Why is it that so many writers forget all about who they are talking to when they start promoting their books? All of us (I hope) have an audience in … Continue reading