How to Sell Your Book, No Matter Who Published It (1)

Introduction, Part I

Like It or Not, You Are Probably Your Own Best Book Promoter

We’d all love to find someone who knows everything there is to know about book promotion and also happens to love our books – preferably even more than we do. Unfortunately, not even publishers offer that kind of service to most of their authors any more, if they ever did: their promotions departments get solidly behind a few books and authors every season, and the rest fall through the cracks.

On the other hand, the Internet is overrun with individuals and companies that want to charge us money to sell our books. They all claim to be experts in social media and every other form of book promotion known to humankind, and if we will just pay them [insert sliding scale] they will tweet and plug and splash and hype the daylights out of our books for [insert number of days or weeks], mostly on Twitter and Facebook. (See my post entitled “Promoting Your Book on Twitter and Facebook is a Waste of Time.“)

Odd One Out 14Since most writers know nothing about book promotion and the very words “social media” strike fear into their hearts, such online offers are tempting. If you are so tempted, I urge you to resist. The very nature of these book promotion companies is a “one size fits all” approach. How many of them are offering to actually read your book, and saying that they will promote it only if they really, really love it? None that I’ve seen.*  And since none of their services are custom-tailored, but are instead intended for the masses, how can they possibly sell your book?

I am amazed that people offer promotion services to authors without any intention whatsoever of actually reading their books. I am almost as surprised that people take them up on such offers. Unless the marketing company not only has some massive, unique experience with online sales that demonstrates impressive results for books like yours, and/or you are doing a blast of some sort and are simply using the company to get the word out, paying them money to do what you can do yourself makes little sense.

Many thousands of readers have downloaded my books for free or have purchased them, thanks to my initiatives alone. You can trust me when I say that anything book promotions outlets and promotions departments can do for your book, you can do better. You know your book more intimately than anyone else ever will. And while all of us wish that someone with a strong background in book promotion who has read our book and loves it would appear out of nowhere and offer their services to us, that isn’t going to happen. Fortunately, doing it ourselves is not that difficult or painful: we just have to suck it up and do it.

I’m going to help you by demystifying the process as I walk you through my strategies step by step. The most important thing you need to do first, in order to make my suggestions succeed for you, is to accept – on a very basic level – that in this new world of writing and publishing, no matter whether your book is a Simon & Schuster release or is coming out on Smashwords thanks to your own efforts, book marketing and promotion is part of your job. Unless your name is already famous for some other reason, or you have connections that most of us don’t have, or you are unusually lucky, the chances of your book being discovered by anyone beyond your immediate circle are less than miniscule. Even “luck” usually needs a nudge from us.

Throughout this series, I encourage you to share your own experiences and knowledge about book promotion through the comments section below. If your comment isn’t posted immediately, be patient. I review them first, to avoid spammers, and (believe it or not) I’m not always online.

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*If you or your company does this, please let us know in the comments section.

How to sell your book!

You Wrote It? You Sell It!

Announcing my new series!

Ta Dah! 

I have been learning about promoting, marketing and selling books for more than thirty years. And I have learned a lot. I’ve learned a lot about selling traditionally published books (I was editor in chief of a publishing company and have had four books published traditionally) and I’ve learned a lot about selling self-published books (I’ve published three books myself and helped several clients to publish theirs. More than 10,000 copies of my newest novel, Rita Just Wants to Be Thin are in the hands of readers, and that book has about 50 reviews on Amazon. [Happily, at the moment, quite a few of them are positive]). I know ebooks and I know print books. I know fiction and non-fiction.

And now I am writing a book about what I have learned. Whether you are published by a traditional publishing house – major or minor – or are publishing your own book, I have advice for you. Whether you are a well known writer or a neophyte, the tips I am going to offer will contribute to your bottom line.

I am not guaranteeing to turn you into a bestseller (although I can show you how to get onto best-seller lists for a day or two so you can call yourself one), but if you don’t increase your sales based on what is in my upcoming posts, I’ll eat this computer. Virtually. I promise.

You wrote it? You sell it! 

As if we have any choice: even if we’re published by traditional presses, they want us to sell our own books. And if we are self-published, we have no support network at all: we have to do it ourselves, or watch our precious words slide off into obscurity. We may not like it, but we have to do it.

But aside from the fact that we writers are mostly quiet, sometimes even shy individuals who hate making a fuss in public – especially about ourselves –and prefer to stay home where it’s quiet, why not sell our own books? No one knows them as well as we do.

You wrote it? You sell it!  is the title of the series. It will eventually turn into a book by the same name, but you can get the first draft free right here, as I create it. Some of the info I will be sharing with you,  you may have already read in earlier versions on The Militant Writer. But most of the posts are new. And the information is all organized in a new, more accessible way (What to do before you start to sell your book; Creating an online presence; Sales initiatives that cost no money; Sales initiatives that do cost money – what they cost, and whether they are worth it; How to get into bookstores and libraries; Cross-selling; What works and what does not. Etc etc etc. I am leaving no book-promotion stone unturned.)

If I know anything about my Militant Writer readers, you will also find valuable advice in the comments section as well as in the posts.

So stand by. If you don’t already subscribe to this blog, do it now –  look waay up to the top of the right-hand column, and you will see where you can sign up safely and securely – so you’ll get the first installment of the series, and every one after that, on the day it is published.

The first post will appear very early in 2017. In the mean time, stop worrying about promotion and go write.

Happy New Year to one and all!

 

BookBub and Me: 20,000 Downloads, 50 Reviews, and a Month (so far) of Daily Sales

I even made it onto three Amazon e-book bestseller lists

BookBubI’ve never figured that paying a promotions company to market my book was a worthwhile investment of my money, but in the past month I’ve discovered – yet again – that when it comes to promoting books, I’m a neophyte.

After a few writer friends experienced success with a site called BookBub, I decided a few weeks ago that I’d give the company a try with Rita Just Wants to Be Thin. At the time, Rita was languishing at an average of about zero sales per week.

I was prepared to consider the $165 US or so that I thought a BookBub promo was going to cost me  (for “worldwide” distribution of a book in the Women’s Fiction category) as money down the drain, but aside from the money ( ! ? ), I had nothing much to lose. I was curious. I figured it would at the very least provide me with the fodder for a post on this blog. As it has. But I never expected that I’d be writing such an enthusiastic review.

How BookBub Works

Millions of readers from all over the world have signed up at BookBub, and every day those readers are sent an email notification of one-day-only deep discounts on e-books in genres that interest them. Typically, e-books from publishers such as Random House and Penguin that normally sell for $11.95 are offered on BookBub for anywhere from $1.95 to $3.95. The e-books may be available through Amazon Kindle, Barnes & Noble, Apple iBooks, Google Play, etc. (Please note that BookBub promotes only electronic books [e-books] – not print books.)

Although BookBub subscribers get one notification per day of books that may interest them, not all readers are sent notifications about all discounted e-books. Notices go out only to those who are interested in that genre, and only to those in the geographic areas selected by the publisher. Books are individually approved by BookBub’s editorial committee before they are scheduled for promotion. Once your book is accepted, you are able to set up your author profile.

The cost to the publisher (me, in this case) of the one-day promotion of a book depends on its genre and the geographic area(s) selected, the choices being 1) USA, 2) International or 3) All. Every few months, BookBub adjusts its prices depending on the popularity of various categories, and on recent sales figures in different regions. There is a list of prices – and typical revenues – on the BookBub’s “partner” site.

Bestseller July 8 amazon.ca

For a few days, I was on Amazon bestseller lists in Canada, the US and Great Britain

(I just checked how much it would have cost to list Rita in the women’s fiction category for All regions today, and the price might have scared me off. It has gone up considerably since I started my BookBub adventure. So if the cost for your book’s category seems too high, wait: maybe it will come down again in a month or so.)

Why I Set My Price at Zero

Since the regular price of the e-book version of Rita is $2.99, and since Amazon won’t let me drop the price below $1.99 without my giving up the benefits of being in the Kindle Select program (which I don’t want to do), and since giving a book away for free on BookBub costs a whole lot less than selling it, I decided that I would offer my book as a giveaway. Amazon allows Kindle Select participants to give their books away for a maximum of five days every quarter.

I was pleased that my book was approved by BookBub right away. I was also pleased that they suggested a less expensive category (Chick Lit) than the one I’d chosen (Women’s Fiction). I don’t consider Rita to be chicklit, but I figured, what the hell: the cost savings was considerable.

I then stood back and waited to see what would happen.

Wow!

I was amazed.

On the day of the giveaway – July 5, 2016  ­­–  19,159 people downloaded Rita for free! The following day, 740 more downloaded it for free (probably an international dateline thing). But more amazingly, on the day after the giveaway, nearly thirty people bought the ebook at its regular price of $2.99. The next day I sold eight copies, and I figured my moment of glory was done. But the day after that, I sold fourteen copies, and the day after that, 18. I’ve been selling e-copies of Rita ever since… at least one or two almost every day, and sometimes more. In addition, hundreds of people have read the book in the Kindle Unlimited library, and I get paid for those readers too.

One of the best results of the BookBub promo is that, since July 5, I have had nearly fifty reviews – most of them positive – on amazon.com, amazon.co.uk, and amazon.ca. I even had one review on amazon.au (that reviewer hated the book, but I’m sure the next reader from Australia is going to love it, just to balance things out). I’ve also noticed an uptick on my reviews on GoodReads.

Next?


I was 
hoping to do a promotion of The Adventures of Don Valiente and the Apache Canyon Kid on BookBub but my application was turned down. They say that sometimes they have too many books in a certain category already, and they invite publishers whose books are turned down to try again in four months. So I will do that.

Screen Shot 2016-08-17 at 9.01.27 PMIn the meantime, I’m going to try out a few other book-promotion platforms. Rita will be featured on StoryFinds on September 1, but without a price discount. I don’t expect anything like the BookBub response… but then, what do I know?

In the meantime, I highly recommend that both traditionally published and self-published authors check out BookBub. I’ve made my money back and more – and the reviews the promotion garnered were worth the investment all on their own.

While you’re at it, you might want to sign up at BookBub and StoryFinds to get some great deals on some great books.

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I invite you to share your thoughts on this or any other subject related to writing and publishing – either in the comments section below, or directly via email.

PLEASE NOTE: I will be away from email for one week (until August 24) so I will not be able to approve/post your comments until I return. 

 

How to Sell Your Novel

I recently got challenged on a Linked-In group forum to suggest some ideas for selling novels. I set down some ideas that popped into my head off the top of my head (which is where I keep ideas that I don’t have room to store inside my head) and I thought I would share them here as well. So this is mainly a cut-and-paste, with embellishments. I have lots of other ideas too, and so I’ll keep posting them as I have time to check them out and get them written down.

The first idea was one that a fellow writer named Thomas Knight (The Time Weaver) came up with on a FaceBook writers’ forum the other day: make bookmarks with your book cover on it and a bit of blurb-type info, and leave them here and there in public. On the Linked-In forum, I suggested leaving them in libraries, seniors’ centres, recreation areas, coffee shops – places where real readers are likely to congregate – and just leave one or two here and there: not a stack of them.

Another writer on the Linked-In forum said that the bookmark idea was from the 1990s. “It didn’t work then and it won’t work now.” I beg to differ (especially since Thomas is a newer, younger writer than I, and he is writing fantasy, and he is selling books. And his book cover just won a design award). The difference between then and now with bookmarks (or postcards) is that people who were intrigued by your bookmark ten years ago had to take the bookmark home, keep track of it, and have it on them when they got to a bookstore to buy the book. Now if they are intrigued, they input the title into their mobile phone and if they’re still intrigued, they press “purchase.” The impulse buyer has never been so available to writers. I buy books on impulse all the time. Especially ebooks.

Other ideas I proposed included:

  • offering to do a guest post on someone else’s blog (I don’t mean another book-writer’s blog: break out of that circle) – one that relates to the subject matter of your book.
  • having a blog of your own that actually GIVES something to the reader instead of just promoting yourself (like this article tries to do)
  • getting your library to stock your book just because you are a neighbour and a patron, and then host an author event for you (or a group of you)

There are other suggestions here from Rodney Walther on one of my Militant Writer blog posts: https://maryww.wordpress.com/2012/01/19/how-to-sell-your-published-book/

Also, you can go on Google and type in “How to Sell Your Book.” You’ll get dozens of FREE articles with great ideas in them. Here is a very good one that I am using myself:

http://www.absolutewrite.com/novels/stucker03-02-05.htm

In the world of algorithms on amazon, etc., promoting your own book also means writing another one, and then another one, as more books attract more readers, and more readers attract more readers. If you have an out-of-print, traditionally published book, as I did, get it back on the market.

To paraphrase T. Harv Eker, what sells is dreams. You have to think about those to whom you’re selling your book, instead of thinking of yourself. What does your book offer them?

More later… stay tuned.