Submitting Stories to LitMags, Part II: Getting them back

Just over six months ago, I wrote a brief post about how I’d shaken some of the Covidious dust from my writer self and sent five short stories out to magazines. They had been sitting here in my computer doing nothing to benefit me, after I had gone through all the agonies and joys of bringing them to life.

I said I would report back.

Here’s the report:

  • One story came back in November, a rejection with some positive feedback and some useful comments that I will use in the revision.
  • Another story also came back in November, a rejection along with an invitation to submit to the journal (Crazyhorse) again. I sent the story out to another journal in January and it was turned down in May.
  • One came back in March with a nice note basically saying that they’d love to tell me why they rejected the piece, but they “receive so many submissions…” blah blah blah.
  • One was accepted in March. “A Change in the Climate” is forthcoming from Prairie Fire. Not sure when, but this delights me as I respect Prairie Fire a lot. The last story of mine that they published ended up in a Journey Prize Anthology.
  • One story is still being considered. Sigh.

I am currently working on a new novel, The Green House, and I have decided to release it in instalments here on The Militant Writer. Watch for the first chapter soon.

In the meantime, you might be interested in my forthcoming adventure with psilocybin, which you can read about here.

Submitting Stories to LitMags

I have had five completed short stories languishing in my computer (yes, that’s what they do there. I checked) for several years, and this weekend I have determined to get them out again to seek their homes in appropriate journals. It is a very demoralizing experience to mail out stories. I used to find it exciting, but that was because I used to be certain everything I wrote would be accepted immediately. I have been humbled. But here we go….

Wish me luck because clearly it requires some of that, as well as work and talent. I have no control over the luck or the talent, but I have put in the work!

I’ll keep you posted.

I Finally Read The Iliad

If The Iliad is any indication, the Trojan War was a complex and messy affair. Even on a fundamental level, it featured the lopping off of so many heads and arms and legs and the impaling of so many torsos and throats and bellies that navigating the battlefield must have been a nightmare. Just think of all the bodies and parts of bodies strewn across the beach, the rivulets of blood running to the sea, the fallen horses and upended chariots. Hector of Troy is rumoured to have killed 31,000 Greeks all on his own. If he fought seven days a week until Akhilleus (Achilles) brought him down, he must singlehandedly have done in an average of at least ten Greeks per day. And that’s just the body count for one warrior (albeit a fairly accomplished one) on one side of the hostilities: there were thousands upon thousands of warriors.

The combatants did get a few breaks from battle: hostilities were paused to allow the retrieval of bodies and armour, to accommodate the funerals and games of athletic prowess that marked the deaths of particularly notable heroes and – before the surviving warriors took up arms again – to attend to inspired speeches by the commanding officers. Between skirmishes, temporary housing had to be constructed – the Greeks couldn’t spend the entire war sleeping on their ships – and the troops needed to be fed. There was the inevitable drinking and carousing.

Just to add to the excitement for those on both sides of the conflict, every initiative they undertook was subject to interference by a host of manipulating, petty, quarrelsome and impulsive gods and goddesses. Just when you thought you were getting somewhere, a deity would send in a plague or deliver a thick bank of fog so you couldn’t see who you were fighting, This led to a two-steps-forward, one-step-back kind of war.

No wonder it dragged on for so long.

Why I Finally Read The Iliad

My friend John Aragon has been so keen for me to read The Iliad, and I have been neglectful of his recommendation for so long, that he finally made the desperate move of mailing me his own copy (1974, Doubleday, Robert Fitzgerald translation), along with another book as a companion: Helen of Troy by Margaret George. I have just finished reading both of them.

I have always assumed that The Iliad, The Odyssey and The Aeneid would be very difficult to read: primarily because the few people I know who have actually read them have generally had several more degrees than I do (n=1) and (I assume, therefore) divert themselves by reading books like Finnegan’s Wake, The Canterbury Tales and the complete works of Franz Kafka.

I am pleased to report that, despite being an epic poem composed in dactylic hexameter, a characterization that might needlessly frighten off a few of the literature-phobes among us, The Iliad is not difficult to read at all. It is, in fact, not only action-packed and bloody, but beautifully written: worth reading for the pure wonder of the language. I was not expecting that. Since I didn’t read it in the Ancient Greek, I don’t know whether to credit the author or the translator for the marvellous turns of phrase, but you can’t make silk purses out of pigs’ ears, and common knowledge suggests that things get “lost” in translation rather than “found,” so I am inclined to give a lot of the credit to Homer himself.

I could cite almost any passage in the book as an example of the fine detail and surprisingly light touch of Homer, not to mention his vivid imagination.

At one point, Zeus (who was helping out the Trojans at the request of Akhilleus at the time) turned his attention away from the war, believing that for the moment, “No other god would come.” Big mistake, for Poseidon (“the strong god who makes the mainland shake”) had been watching the battle and noticed that Zeus had looked away. (Notes on this passage: Ida is a mountain. Priam was the king of Troy, so Troy was “Priam’s town.” The “Akhaíans” are the Greeks, who are also sometimes referred to in The Iliad as “Danáäns.” Samos is an island.)

And here is a section that again reveals Homer’s poetic turn of phrase as well as his compassion – which not only encompasses the fighting mortals but also imbues his depictions of the gods with depth and realism. In this segment, the Greek soldiers fight on despite their devastation at the death of Patróklus, the best friend of Akhilleus, whose body still lies on the battlefield.

“… folded in a ragged cloud of stormlight….” How wonderful is that?

The Plot

Most of us know the story of the Trojan War, which was precipitated when Helen – the beautiful wife of Meneláos, king of Sparta – ran off with Paris Alexander, the young Trojan who was one of King Priam’s many sons. By the time the Greeks finally arrived to rescue (or recapture) her, Helen had been living in Troy for many years: she’d been there so long, according to Margaret George’s telling of it, that she felt more allegiance to Troy than to Sparta. But finally, Meneláos and his older brother Agamémnon managed to call in enough promises and debts from the rulers of surrounding states to amass hundreds upon hundreds of ships (a thousand, according to Christopher Marlowe), all jammed full of warriors eager to help avenge the insult to Sparta and to Meneláos brought on by Helen’s “abduction.” (Note: even though she left her nine-year-old daughter behind, there is every indication that Helen went with Paris willingly.) (If there even was a Helen.) Despite the fact that Sparta was no more than a week’s voyage from Troy, the war – which took place primarily on the beach between the Aegean Sea and the high walls of the Trojan City – would last eight years, by which time the Spartans and their supporters became well entrenched in their own quarters near the walled city.

How I envision the beach on which the Trojan War was fought. There would have been many more large boats and one fewer small one, I expect.

Homer’s poem covers only a few weeks near the end of the conflict. He concludes the tale before what is probably the most famous scene of the War, that being the acceptance by the citizens of Troy of a giant wooden horse which they allowed to be admitted through the gates because they believed it was a gift from the departing, defeated Greeks. A brainchild of Odysseus, the gigantic horse was, instead, filled with Greek warriors who, in the middle of the night, climbed out of it and ran to the gates to let their fellow warriors in. Troy was sacked – the city destroyed, the Trojan men all killed, and the women killed or captured. Apparently Virgil deals with this confrontation in The Aeneid, and Homer refers to it in The Odyssey, and through time many others have written about it, painted it, and depicted it in other ways, but it is not mentioned in The Iliad, which ends after Akhilleus’s death.

The focus of Homer’s story is the conflict between the brilliant warrior Akhilleus and Agamémnon: commander of the Greeks, Meneláos’s older brother, and a fearsome warrior himself. When Agamémnon decides to take possession of Briseis, a young woman who is the daughter-in-law of a king who Akhilleus has received as one of the spoils of war and grown fond of, Akhilleus becomes furious and refuses to help fight the Trojans. It is not until Hektor, another of Priam’s sons and the greatest of Troy’s warriors, kills Akhilleus best friend Patróklus that Akhilleus is moved to action. Patróklus has been wearing Akhilleus’s armour when he dies, which sets up the story’s climax.

The Begats: A Warning to Fellow Readers

If you have decided that you, too, might like to read The Iliad, I don’t want you to give up at Book Two. For that reason, this is a warning to you that Book Two is an outlier, the latter half of it (about 12 pages in the version I read) being actually quite boring. It consists of a list of all the “lords and officers” of the ships, identifies their family histories, mentions the states they came from, and includes such (unnecessary, to my mind) details as what kind of work they did when they were not at war, the terrains of their home country, even what they were wearing when they arrived at Troy for battle. Homer says, “The rank and file I shall not name; I could not, if I were gifted with ten tongues and voices unfaltering, and a brazen heart within me,” and for that we can be grateful. In the meantime, even with just the lords and captains, he does go on and on. (Note: “Aías” is pronounced “Ajax,” a name you will probably recognize. There are two Aíases in The Iliad, one big and one small.)

Well, you get the idea.

When I came across this lengthy list, which reminded me of passages of Genesis, I was tempted to quit reading. But then somewhere online I came across an explanation of why Homer had included all of this apparently useless information: it would have been a high honour for the families and countrymen of those who had turned out in support of Agamémnon to be mentioned in Homer’s book, so it was almost compulsory for him to create this list. It would be a historical record that that would be pulled out and read with pride at family brunches for untold generations. Still, if Homer had been in my writing class, I’d have told him to spread this information out a bit – scatter it between other scenes – to avoid turning off his readers so early in the story.

Anyway, don’t let Book Two deter you. You can always skim that part. And after that is over, you’ll be off and running.

Of Gods and Men

One of the accepted principles of The Iliad is that the gods were active participants in the the Trojan War. In fact, they started it, Aphrodite having caused Helen to fall in love with Paris in fulfilment of an earlier prophecy. Some of the gods were on the side of the Trojans, some were on the side of the Greeks, and some switched from one side to the other. Their hearts were not in the battle the way those of the mortals were: for the most part, they treated the whole thing as though the combatants were mere pawns in a game they were playing with one another – as gods are wont to do.

The mortals, on the other hand, were fully engaged in the combat, passionate about their fellow combatants, and driven to acts of heroism. Dying courageously could bring honour to their states and families; whether they lived or died, if they fought valiantly enough, songs and stories would be sung and written about them until the end of time.

Leda and the Swan, a 16th-century copy after a lost painting by Michelangelo (National Gallery, London). Public domain.

When one of the mortals died, it was cause for deep mourning, and the deaths of significant players called for rituals and ceremonies. These included retrieving the bodies and the armour of the fallen from the battlefield, collecting wood for the huge pyres on which those bodies would be burned, and organizing “funeral games” (like mini-Olympics, appropriately) to honour the fallen hero. The gods, on the other hand, sat atop Mount Olympus or in other places that offered them better views of the action, arguing amongst themselves over who was more worthy of success in skirmishes, and settling bets and disputes by dropping down to interfere in the activities of the humans. They did have their favourites, particularly those to whom they were related: Thetis, mother of Akhilleus, was a sea nymph, and Helen herself was the issue of a coupling between the mighty Zeus – who took on the form of a swan for the occasion — and her human mother, Leda.

In all cases, Homer is careful to make sure that the activities of the gods can be interpreted in two ways: he lets us know exactly what the deities are up to, but their manipulations can also be viewed as benign natural events – as in the memorable scene when an eagle flies over the battlefield and drops a serpent into a crowd of soldiers, or the time when Athena disguises herself as a male beggar to give guidance to a captain.

There are one or two exceptions to the curtain of invisibility Homer generally draws to conceal the gods. When Akhilleus decides he must avenge the death of Patróklus by killing Hector, he needs new armour, so Zeus sends Akhilleus’s mother (“silvery-footed Thetis”) to get the “bandy-legged god” Hêphaistos to create it for him. The work Hêphaistos carries out in his forge – designing a shield, a cuirass, a helmet and greaves, and decorating the shield with detailed scenes taken from across the heavens and the earth – is described in what are some of the most beautiful passages in the book.

Or maybe it looked like this. I mostly got my mental image from the film called Troy, starring Brad Pitt, which I watched a few months ago.

Literary Devices

After reading about half of The Iliad, I began to recognize several mechanisms that Homer deploys regularly in his storytelling. One is his use of appositives to describe both gods and men. For the major players, he repeats these often, as though they were part of the individuals’ names. Some are fairly straightforward – “Nestor, charioteer,” “Apollo, lord of archery,” and “Hektor of the shining helmet,” for example – while others are wonderfully lyrical: “Diomedes, lord of the war cry,” “Meneláos, deep-lunged man of battle,” and “Aphrodité, lover of smiling eyes.” With Zeus — king of the Olympian gods – Homer pulls out the all appositive stops, describing him by turns as “Zeus, whose joy is lightning,” “Zeus, the storm king,” “Lord Zeus who drives the clouds of heaven,” and “Zeus who bears the stormcloud.” The various turns of phrase both reinforce and heighten the image of this powerful deity.

Another of Homer’s favoured devices is his use of metaphor. On almost every page, he takes the opportunity to compare the scene he is describing to one from a different context. His metaphors are often extended, complex and (of course) poetic: “As when a river in flood / from mountain snowfields reaches the flat land / whipped by a storm of rain, it sweeps away / hundreds of withered oaks, hundreds of pines, / and casts black tons of driftwood in the sea, / so Aías in his glory swept the field, / wrecking both chariots and men.”

Even without metaphor, Homer is a master of description. He shines particularly when it comes to finding new and interesting ways to describe how men are gored and decapitated and dis-armed (literally). My eldest grandson, already obsessed with Greeks and Romans, is going to love the battle scenes when I give this book to him. (They’re a bit graphic for an eight-year old, so I’m holding off for a few years.)

Homer is often unexpectedly funny -– capturing the petty arguments between the gods and goddesses and between the warriors on the ground so well that it sounds almost contemporary. (“Sack of wine,” Akhilleus says to Agamémnon, “you with your cur’s eyes and your antelope heart! You’ve never had the kidney to buckle on armour among the troops, or make a sortie with picked men [….] Leech! Commander of trash!”)

A replica of the Trojan Horse, located on the waterfront at Canakkale, Turkey, which is near where Troy once stood. Photo: Adam Jones 

There are innumerable variations on the tale of Helen of Troy and the Trojan War, depending on whether you are watching movies, cartoons or plays, viewing art, or reading books. (Wikipedia offers an extensive list of some of the writers and artists who have treated the subject in the past two thousand years.) For a long time there was dispute over whether the Trojan War ever actually happened, but it seems that it is now accepted that Troy endured a war that lasted for a decade and ended in the city’s destruction. There is, of course, no evidence that specific gods or mortals played roles in that destruction.

But in these times of fake news and half truths, maybe it doesn’t matter whether some or all of it is fiction. There are so many references to the Trojan War in subsequent culture of all kinds – and to the gods and heroes of ancient Greece in general – that the story might as well be true. The fact that The Iliad is a riveting narrative told by a master poet (and then conveyed to us by a variety of translators) is a bonus.

I could have read The Iliad from the perspective of the times we live in now, through the lens of political correctness, bemoaning war and the objectification of females, but I see no point in doing that. Instead I consider my approach to be in line with those cute teenage twins who are busy over on YouTube listening to “our” music (Phil Collins, Prince, and Janis Joplin, to name a few) for the first time. I take it as I find it, and when it’s great stuff, it works for future generations.

The Iliad is great stuff. I am looking forward to The Odyssey.

The Perfect Parent

by Mary W. Walters

Polly Prewitt was a perfect parent, or as close to one as any human being can reasonably expect to get considering the materials parents have to work with. She’d suspected this for many years, although she was careful not to speak of it to anyone, including her husband, for she was also sensitive to other people’s feelings. But it gave her a certain satisfaction to know that her children would be far-better-adjusted adults for having been raised by as conscientious a parent as she.

When friends discussed their children’s bed-wetting problems, she gave little clicks of sympathy and quietly savoured the fact that her boys had both been trained before their second birthdays, and without a single tear or relapse. When other people mentioned the abysmal eating habits of their offspring, Polly gently let it be known that her boys ate what she gave them or did not eat at all. She made no fuss about it with them, she said, and they ate: spinach, tofu, the whole works.

Polly nurtured her pride by reading covers of magazines in stores. “Are you passing on gender stereotypes to your children?” Nope, she mentally responded. Her husband William did the dishes every other night and made dinner for them all on Sundays.  Polly had taken a course in automotive mechanics specifically so the boys would never get the idea that Mothers Cooked and Fathers Fixed Cars. And she had not said a single word against it when Ricky demanded a doll last summer. She wrote it down on her list and bought it for him at Christmas; that way he learned he did not get everything he wanted at the moment he asked for it. It was a cuddly doll, a male baby doll, anatomically correct. The fact that by Christmastime Ricky was in kindergarten and refused to play with it – the other little boys had told him that dolls were for girls – was beside the point.

Jamie had learned that One Takes Responsibility for One’s Actions when he kicked the front wheel of his bicycle off centre in a fit of temper and could not ride it until he’d saved enough from his allowance to pay for the repair.

Her boys were in good shape, she thought cheerfully. And so was she.

And then one day she was standing in the checkout line at Safeway, frowning to herself at the boxes of sugar-coated cereal in the cart of the woman ahead of her, when a brightly coloured magazine caught her eye. She looked up. There, in bold red letters on the cover, was a question that stopped her cold.

“Has your child learned to deal with loss?” it said.

Loss? Loss? She’d never even thought of that, and here was Jamie almost nine and Ricky already past his sixth birthday. She snatched a copy of the magazine and tossed it, front cover down, into her cart.

She read the article covertly before the boys came home from school. She read it twice. The writer urged her to allow her children grief in little ways, so they would be better able later to handle major loss. A pet, the author said, is a perfect medium for teaching such a lesson.

“Do not ever attempt to replace a pet until the grief has been worked through,” the article advised. It went on to point out the identifiable stages of grief: denial, anger, finally acceptance.

Polly’s boys had missed all that, and she would certainly need to set the matter right. What if something terrible happened to her or William or, God forbid, to any of their school friends, and she had not prepared them for it?

All right. A pet, she thought, as she watched Ricky and Jamie brush their teeth that night, before she read them their story. Jamie preferred to read to himself, but she insisted. She knew that reading aloud fostered closeness between parent and child.

A dog would be too much trouble, she decided, and by the time it was ready to teach its lesson in grief, the boys would probably be living elsewhere, attending university or sweeping streets. (Whatever life course they chose was fine with her.) A dog, or a cat, would simply take too long.

Polly couldn’t stand rodents, so mice were out, and birds could live for years.

“Fish!” she said, firmly closing the book in the middle of a chapter.

“What?” said Ricky.

“Nothing” said Polly, opening the book again.

Next day, when their father had taken them to swimming lessons, she went to Sears and bought a big glass fishbowl and a guppy that looked suspiciously pregnant. She bought fish food and received instructions in the care and feeding of fish. She did not admit to the salesclerk that her intention was for the fish to die. In fact, she knew she wouldn’t be able to help sustaining its little life for as long as possible. Polly was an honourable woman.

The boys were delighted with her offering. The bowl was given a position of prominence on the coffee table in the living room. Ricky and Jamie watched the little brown being swim around for hours on end. Ricky asked at one point if he could take it out and play with it, but Jamie told him that fishes can’t live outside the water. Ricky didn’t want the fish to die, did he? Ricky solemnly said, “No.”

Polly looked on, approving.

She did not tell William of her plan because he’d only ask her at breakfast how her “ghoulish death experiment” was coming along, or words to that effect. He was capable of ruining everything when he didn’t understand her motives, and she had suspicions he would not understand them this time. There are things a parent has to do alone.

Polly changed the water regularly and fed her little charge, and it thrived. After a week or so, the boys lost interest in it, and so she gave it a name to foster their feelings of warmth and attachment toward it. “Jean,” she called it, a suitably androgynous name. The guppy had not yet produced any little guppies (which would have been a bonus: two lessons for the price of one), and William said all fish were rounder in the middle than they were towards the ends. She let the boys feed it, but even that bored them rather quickly, and they told her that since she’d bought it, she could feed it. Responsibility for one’s actions coming back at her.

______

Polly had almost decided that Jean would become a permanent part of the household, and a permanent addition to her daily routine, when she went downstairs and found him/her belly up.

Polly sighed and, her expression appropriately mournful, went up to tell the boys.

“I have some bad news for you,’’ she said when she went into their room. “Our little Jean is dead.” (“Tell them the truth!” the article admonished. “Do not tell them the creature has gone to sleep or gone to heaven. Be honest!”)

“No kidding,” said Ricky, and he began to hum the Oscar Mayer song as he pulled his pyjamas off.

“Can I see it?” Jamie asked.

That was better. “Let them see the body of the pet,” the article went on. “Let them confront their grief, hug the pet and cry.” Hugging was out, but the principle remained.

“Of course. You both can.”

She led them down to the living room and stood back to observe their reactions.

“Hm,” said Jamie. “What’ll we do with it?”

“We can bury it out in the garden, if you like. Together. The three of us.”

“Great!” Ricky said, and he ran off, half-clad, to get his shovel from the sandbox.

“Naw. I’ll be late for school and I promised I’d bring the soccer ball. Let’s just flush it.”

So Ricky and Polly buried the little bit of fish, and Jamie left for school. (Denial, Polly thought. He’s not confronting this issue. It takes time to come to terms with loss.) Ricky seemed more interested in a worm his shovel had unearthed than in the farewell to Jean, but Polly was satisfied. At least he had been present.

She waited for the boys’ reactions, but they never once mentioned the death of the fish. At last she took the fishbowl, clean and polished and very empty-looking, and she put it on the kitchen table to emphasize their loss. It was cruel, but it had to be done.

“Can I have it for an ant house?” Jamie asked.

“No! I want to collect bugs to keep in it,” Ricky said. “How come he always gets everything?”

Ants. Polly turned the possibility over in her mind. At least Jamie would have a commitment to his ants. He’d wanted them, and the loss would be greater for his having been the instigator. Ants it would be.

“Well, Ricky,” she said. “Jamie spoke first this time, and I’ve told you often enough before that life’s not necessarily fair.” She looked at Jamie. “Go ahead and start your ant colony, but I’m going to carry this out on the sun deck. I won’t have them in the house.”

It took less than a week for all the ants to escape, and they did not seem to have set up any domestic arrangements in the bowl at all during their brief stay. Polly found Jamie on the sun deck after school one day, staring glumly at the pile of dirt he had poured from the fishbowl onto the indoor/outdoor carpet. She did not mention the mess. He had enough to deal with, poor little tyke, having to confront all of this so early on in life. But it was good, she thought, as she saw a tear roll down his cheek.

She went out and sat beside him. “Do you want to talk about it?” she asked.

“I feel sick,” he said.

“That’s the sadness, dear. Nothing lasts forever, you know. All things must go away or die at some time or another.”

“No, Mom. That’s not it. My stomach hurts,” Jamie said, and then he threw up on the lifeless anthill.

It turned out to be chicken pox, and he was home for a week.

_______

“Now, bugs!” Ricky clapped his hands when he saw the fishbowl sitting clean and once again empty on the kitchen table.

“All right. But this is your last chance.”

“Last chance for what?” asked William, looking up from a forkful of shepherd’s pie.

“Oh, nothing. I’m just tired of pets, that’s all.”

Ricky collected a ladybug and two little green things and a fly before he, too, was stricken with chicken pox. He’d covered the top of the jar with a piece of plastic wrap with holes poked in it and thrown in a leaf or two for food. He’d given each bug a name and spent a long time watching his captives in the bowl. He’d left them on the sun deck when he began to feel unwell.

One morning, spotted but recovering, he recalled his menagerie and went downstairs to find them dead.

“Humph,” he said and went back to bed, leaving Polly to rinse the bowl once more.

In the afternoon, she found a piece of paper on which Ricky had written his name backward. Reversed writing was, she knew, a sign of deeper problems. Ricky was reacting. She leaned the paper against the empty fish/ant/bug bowl.

“Tell me why you did this” she asked him gently when he came down to supper.

“Did what?”

“Wrote your name backwards. Did you notice you had done it?” Ricky shrugged. “Jamie bet me a nickel that I couldn’t.”

“That’s it! I’ve had it!!” Polly, the almost-perfect parent shouted. She ran downstairs and wrote a caustic note to the perpetrator of the nonsense in the magazine.

“Loss” she noted in conclusion, “is not a big problem for well-adjusted kids. If everything else is going smoothly, they do not react to it at all.”

She felt better then, almost restored, and she went back to the dinner table.

“You’ve been awfully tense lately,” William said as she carried her plate to the sink and submerged it in the soapy water.

“I just got a little carried away with something,” she said. “It was no big deal. As I’d suspected, everything around here is just fine. And I,” she said, lifting the empty glass bowl into the air, “am turning this into a terrarium.”

“What’s a… ” Jamie said, as the bowl slipped from her hands and smashed to smithereens on the kitchen floor.

There was a stunned silence as the four of them studied the remains of the bowl.

Then, tumult.

“What d’ja do that for?” Jamie shouted. “I wanted that bowl to keep my rock collection in.”

Ricky started to cry. “I wanted to get a turtle.”

Polly stared at them in astonishment. “Keep your voices down, you crazy kids,” she said. “It’s just a bowl. I can get another one tomorrow.”

She stopped and watched their shuddering shoulders and listened to their sobs.

Then she said quietly, “No, I guess I can’t,” and went to get the broom.

(c) Mary W. Walters. Originally published in Chatelaine magazine. Also published in Cool, a collection of short stories by Mary W. Walters, River Books (2000).

Want Booksellers to Stock Your Books?

A To-Do list for Authors Who Want Booksellers to Consider their Self-Published (and Traditionally Published) Books

  • Invest time and money in editing and design before your book is published. Booksellers are in business to attract customers and to keep them coming back. “Books absolutely need to be professionally produced, from editing to design and binding,” says Jessica Paul at Munro’s Books in Vancouver.
  • Price your book reasonably: check out similar books to yours and set the cover price within the range of comparable titles. Deborah Hines at Audreys Books in Edmonton says many authors price their books too high.
  • Learn about the bookstore before you approach the staff about stocking your book. Make yourself familiar with its particular “personality,” and be ready to explain how your book is going to fit with it. Best of all, become a regular customer long before your book is published, and get to know the staff.
  • Some bookstores do not want to talk to self-published authors until after the author has read the store’s information guide about consignment sales. Ask if such information is available. If you do approach a bookseller in person, avoid times when they are busy with customers.
  • Do not ask your aunts and cousins to call the store to request your book before you offer it to the bookseller. It is also very bad form to have your friends and relatives pre-order books and then cancel their orders when the books arrive at the store, thereby leaving those books available for sale. Booksellers are not stupid, and they have long memories.
  • Know that your book will be taken on consignment. Expect that the bookstore will receive 40 percent of the cover price of any book it sells.
  • Don’t pester the staff with questions about how many copies of your book have sold, and don’t expect to be paid every time a copy sells. Like publishers, booksellers do accounts and cut cheques on pre-determined schedules: they will tell you what their terms are, and you need to conform to them.
  • Develop a marketing plan that will bring local buyers to the store – to find your book and to buy books by others. Try to get local media interviews and reviews. Arrange talks and readings in your area. Become a guest on podcasts. Encourage your real-life and social-media friends to buy your book from the independent bookseller rather than online. Present your marketing plan and a brief bio to the bookseller along with the book.
  • Expect that if no copies of your book have sold within a specified time period (e.g., three to six months), you will be asked to collect your stock or see it donated or recycled. Don’t whine or argue. Just act like the professional you are, and hope for a better result the next time. If you have built a positive, professional relationship, when your next book becomes a bestseller, the bookseller may be interested in stocking this same book again. If you have offended them, you may be out of luck.
  • Keep in mind that the bookseller is doing you a favour, not the other way around. Your book may be your baby while you are writing it, but you need a business-like approach to every aspect of marketing it. Placing it in bookstores is no exception to this rule.
This list is Part Two (click here for Part I) of an article originally published in a slightly different format in the Fall, 2018 issue of Write! Magazine, the newsletter of The Writers’ Union of Canada. Booksellers wishing to print and distribute copies of this article to give to authors are welcome to contact me for permission.

How to Win Over Your Local Independent Bookseller

Strategies for Writers Shared by Bookstore Owners Themselves

This article was originally published in a slightly different format in the Fall, 2018 issue of Write! Magazine, the newsletter of The Writers’ Union of Canada. Booksellers wishing to print and distribute copies of this article to give to authors are welcome to contact me for permission.

More than ten years after the popularity and viability of self-publishing took off, most post-publication options available to conventionally published authors remain almost inaccessible to those to choose to publish their own books.

Very few self-published books are reviewed in traditional media, and with the exception of an agency or two, their authors remain ineligible for grants and conventional awards. But the literary world is changing. In 2015, The Writers Union of Canada – long the bastion of authors of traditionally published books – voted to admit to membership self-published writers who have “successfully demonstrate[d] commercial intent and professionalism”. Libraries in at least two Canadian cities – Vancouver and Victoria – are taking active roles in helping local self-published authors to find their audiences.

Times are changing in the bookstore sector, too. I recently contacted five independent booksellers from Nova Scotia to British Columbia to discover their current thinking about self-published books, and I found that most have at least developed some kind of store policy to help them manage the increasingly frequent requests from self-published authors to stock their books. Their responses to such requests vary widely – from reluctant to warm-hearted – but none is outright banning all self-published books, as many were doing even a few years ago.

However, the accommodation these booksellers extend to self-published books and authors remains exactly that: accommodation. When it comes to ordering, billing, and returning books, it is much easier for them to deal with traditional distribution outlets than with individual authors: the former require less “paperwork,” and involve fewer egos. In the vast majority of cases, when booksellers stock self-published books, they are doing so out of kindness more than from any anticipation of significant profit. And yet, many of them told me, far too many self-published writers approach bookstores with expectations and attitudes that range from presumptuous to rude.

Booksellers say that most authors, whether traditionally or self-published, have very little knowledge about how independent booksellers operate. Much of what I learned will be of use not only to self-published authors, but to any writer who finds they are expected to contributed significantly to the promotion of their books – which, today, is almost all of us.

Bookselling Basics for Writers

The following basics are among those of use to would-be petitioners:

  • Booksellers love books. Some of them are also writers, but all of them are avid readers. Often they have actually read most of the books they stock, and they know many of their authors. They also know the likes and dislikes of their customers. Over time, their bookstores have developed a particular character that is unlike that of any other. Curation, care and attention are what distinguish independent booksellers from the mass-market outlets that treat books with the same level of affection they accord to refrigerators.
  • Bookstores do not have unlimited space, which means that of all the books they would like to carry, booksellers can only stock a fraction. Since it is almost as hard to make a living from selling books as it is from writing, bookstore owners also need to consider which books will actually sell – rather than merely stocking books to make the authors happy.
  • Authors whose books are considered to be of sufficient merit to be stocked by an independent bookseller are privileged to bask in the reflection of the store’s reputation. That same reputation is undermined if the authors’ books are poorly written, edited and produced.
  • Booksellers who deal with self-published authors will sell their books on a consignment basis. They will typically retain 40% of the cover price of books sold, which is the same percentage they retain with traditional publishers and distributors, and the balance will go to the author. Books that do not sell are returned to the author.
  • Booksellers are extraordinarily busy, and it is always of more value to them to use their time to talk to prospective customers than to prospective vendors – whether publishers’ representatives or individual self-published authors.
  • Booksellers are human. If you exhibit no interest in them or their bookstore until the day you stop by, plunk down a stack of books, and explain that your title is going to sell like crazy and they’d be fools not to take it, their response may be less warm than you might like.

Booksellers’ Perspectives: A Range of Responses

Some highly curated bookstores continue to refuse approaches from self-published authors almost every time. Ben McNally at Ben McNally Books in Toronto says, “We basically say ‘No’ to self-published authors, but then we usually say ‘No’ to Simon & Schuster and Random House as well. We are in the business of selling books, not displaying them.” Any exceptions McNally makes are going to be for books that fit their very particular niche.

Michelle Berry, herself an author and also the owner of Hunter Street Books in Peterborough, ON and a widely published fiction writer herself, explains that she has set up a bookshelf specifically dedicated to the display of self-published books, and she provides their authors’ contact information to customers who are interested. She has found this a viable approach since she is the store’s sole employee and her time is so limited.

Lexicon Books in Lunenburg, N.S. – where two out of the three owners are also published writers – does stock a significant number of self-published books, mostly non-fiction, some children’s literature, primarily local. They do not accept books that have been published by Amazon’s self-publishing arm, due to Amazon’s business practices.

Co-owner and author Jo Treggiari says that Lexicon Books sees itself as a community centre, and welcomes group activities on its premises, like book discussions and readings. Staff members as a group review and select self-published books carefully, typically accepting only those by authors from the area, or ones on subjects that are so specific to the region that traditional publishers would be unlikely to accept them (e.g., a book on Nova Scotia mosses, or a memoir by a local fisherman).

Similarly, Audreys Books, a large independent bookstore in Edmonton that has been championing Canadian books and authors since 1975, also describes itself as a “cultural community centre,” and has now assigned a staff person to acquire and manage its inventory of self-published books. Deborah Hines says that half a dozen self-published authors approach the store each week, and she estimates that there are between 40 and 60 self-published books on their shelves at any given time. Authors must drop their books off along with an information sheet, and give Hines and her colleagues time to examine the book and make a decision on whether or not they will stock it. Like other bookstores, they prefer to stock self-published books by local authors, or those with a particular local slant.

“Authors should have a marketing plan,” Hines says, “so that people will come in and buy the books we stock. Otherwise, no one is going to notice them.” Audreys will also host a book launch, for a modest fee to cover costs.

Munro’s Books in Victoria, arguably Canada’s best-known independent bookstore, has also developed a list of guidelines and a questionnaire for its Consignment Program. Jessica Paul, assistant manager at Munro’s, recommends that authors not approach the store in person, but that they request the guidelines, complete the form, and then wait for a decision.

“The biggest piece of advice to self-published authors,” Paul says, “is to acknowledge and then treat their book as either a ‘vanity’ project (i.e., really of interest only to friends and family, which means that we are not likely to want to stock it), or to come at it like a publisher would, with a marketing and publicity plan. They should also keep in mind that getting a book on a bookstore shelf is not a publicity plan.”

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Coming Soon: “To-Do List for Authors Who Want Booksellers to Consider Their Books”
Thanks to Doyali Islam for editing this article pre-publication in Write.

Amazon Author Pages: Build Your Presence in the USA, the UK, Germany, India, and beyond

Let’s Get Visible (IV)
How to Sell Your Book No Matter Who Published It (7)
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Figure 1

Figure 1: Sample Link to my Author Page from Book Description page

Through its Author Central program, Amazon provides a great opportunity to expand your presence by linking information about you to all editions of all your books – not only on the amazon.com site in the U.S., but also on Amazon sites in other countries. It takes a bit of time to get yourself set up on these platforms, but maintaining your presence once the pages are set up requires very little effort.

While you are at Author Central, you can check out your sales figures through Nielsen BookScan and Amazon Sales and Author ranks, and read all of your Amazon reviews in one place. All of which can be depressing experiences, but there they are. (See Figure 2, below)

Start with your Amazon.com Author Page

Start by completing the Author Page on amazon.com (Amazon’s U.S. site). Once you have done that, readers who are looking at the “About the Author” section of your book’s title information on Amazon will be invited to check out your Page and to “follow” you (see Figure 1, above).

In order to set up your Author Page on Amazon, first go to Author Central. The page is user-friendly, and setting up your Author Page is the first thing it explains to you. Follow the link, follow the instructions, and you’re done. When you’re finished, your Amazon Author page will look like this (except, of course, that it will feature you instead of me).

A few things to note:

  • Anyone with a book listed in the Amazon “catalog” can have an Amazon Author Page.
  • You can set up links to your blog site on the Author Page, and intros to your newest posts will appear there after you post them on your blog.
  • If you have any videos you want to share, you can post links to them on your Author Page as well.
  • There is a section on the Author Page where you can add speaking engagements, readings and other events. I don’t use this section because since I am not Stephen King I don’t think that it would be worth my time to post in it, in terms of who would see the notices. Posting about my upcoming appearances on Facebook is more likely to attract the attention of people who might attend – i.e., those who live in my city and might even know my name. (I also have a section for events on my website which I don’t always remember to update either.)
  • You can post a link to your Amazon Author Page on Facebook, Twitter and anywhere else you want to: Amazon provides the url in the upper right corner of your Author Page. You cannot, however, post a clickable link to your website on your Author Page: at least as far as I’ve been able to determine. (If you have done it, let me know.)
  • You can link all of your books to your Amazon author profile, including those from different publishers, as long as the books are available on Amazon. If you have changed your name or your books are out of print, you may have trouble with the links, but I have found that in the past couple of years, Amazon has become increasingly helpful when I run into any problems. They have a specific page on which you can email them with any problems relating to Author Central here.

Increasing your World-Famousness, Amazon-style

Once you have completed your amazon.com Author Page, you can fill in the same information on the Amazon Author Central site in the UK. If you are multilingual, or want to try posting your bio in English in non-English-speaking countries (I haven’t done this… at least not yet), you can set up a page on the amazon sites in Germany, France and Japan through their Author Central pages:

For other countries that have Amazon sites (including India and Spain, for example. Hey! I just found out that my Rita book has a five-star review in India! I never would have noticed this if I hadn’t written this blog post!), the information from Author Central at Amazon.com should be available to readers automatically. The one exception I have discovered to this practice is on amazon.ca, the one located in my own home country. I find amazon.ca very aggravating for many reasons, not just this one, and prefer to deal with amazon.com

Figure 2

Figure 2: Recent Amazon Sales Rankings

Although having an Author Page in German would probably be of more use to someone whose book had been translated into German than to one whose book hadn’t, it doesn’t hurt to spread your name around. If you have the time and inclination and decide to set up an English page for yourself on the Japanese Amazon site, let us know how it goes. And it’s definitely fun to check out your sales figures from time to time – and watch them climb, we hope, in relation to your various marketing efforts.

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Next time, I’ll be talking about getting yourself an author profile on GoodReads. In the meantime, I apologize to all of those who have tried to contact me in the past few weeks when I was out of town and then side-tracked: I forgot for several weeks to check the email address to which comments on this blog are sent for approval. Argh. Particular apologies to Michael Lowecki who left wonderful messages all over the place and must think me very rude. I resolve to do better in future. :)

 

 

 

 

 

 

Building an Author Presence on Facebook

My Facebook Author Profile page

Let’s Get Visible (III)
How to Sell Your Book No Matter Who Published It (6)
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If you are not on Facebook, you probably have a lot of good reasons not to be there, maybe relating to privacy issues or concerns about wasting valuable (writing) time. However, if you are not on Facebook, you can’t build yourself an author platform on Facebook, so you might as well just skip this post and wait until the next one comes along.

Personal Facebook Pages: Friends and Followers

If you are one of the more than 1 billion people who are on Facebook, that means that you already have a personal Facebook page or “profile.” People can ask to “friend” you on your Facebook profile and you can agree by “friending” them in return.

Most of us have the privacy settings on our personal Facebook pages set so that only our Facebook friends can see our posts. However, if you set the privacy on your personal Facebook page to “Public” under Settings, you can be “followed” as well as “friended.”

Anyone on Facebook can “follow” you if your default privacy setting is “public”: they don’t need to ask you for permission first. If you decline friend requests, the people who sent them can still follow you – unless you block them.  Your friends are also automatically also your followers. Followers can see anything you post with a security setting of “Public,” but unless they are also friends, they can’t see any individual posts that you set for broadcast only to “Friends.” (You have the option of “Friends” only or “Public” publication for every post you create, no matter what your permanent/default setting is.)

Some authors have only a personal Facebook profile. They prefer to let anyone who wants to follow them see almost everything they post, and they use “Public” as their default setting. They do this as a favour to readers who want to know everything they can about their favourite authors. They think it feels more personal. And they also do it because more people are likely to follow your personal Facebook page than they are to “like” a professional or business page.

I, on the other hand, prefer to have a professional Facebook page in addition to my personal Facebook page. On my personal page, I have set my privacy so that only people I have “friended” can see my posts. Even  though I have 500 plus friends on Facebook, and I don’t actually know quite a few of them in real life, I have vetted every single person I have agreed to friend. (A lot of them are writers, from all over the world. I love it.) I’ve made sure they are a real person, and that if they don’t know me directly in real life, they have solid friendships with one or more of my other Facebook friends. I delete them – poof, they’re gone – if it turns out that I don’t like or trust them.

Professional Facebook Pages: Where you can get “Liked”

A professional Facebook page is the platform on Facebook that is used by businesses, public figures, organizations and other entities that are not individuals… including many writers, such as me. Facebook pages offer different options than do personal pages: e.g., templates, links to websites, selling platforms, etc. Facebook business/professional pages don’t acquire “friends”; they accumulate “likes” instead. When someone likes your Facebook writer page, you will be notified, and when you post something on your writer page, it will appear in the timelines/newsfeeds of all people who liked your page. (You can also “promote” your page or one of your posts by spending money. We’ll get into that later, when we’re talking about paid advertising.)

Note: If you don’t have a personal Facebook page, you won’t be able to set up a business/professional page.

My Mary W. Walters Writer page is public. Anyone can see it, and anyone can like it. This means that I’m careful of what I say on my writer page. I don’t talk politics or religion or (usually) sex. I don’t want to lose potential readers of my books just because our political opinions don’t mesh, nor do I want to attract sock puppets.

I do talk about politics, religion and many other things on my personal Facebook page, but I don’t push my writing there: I am there to exchange thoughts with friends, tell them news from my life, vent my spleen, or make them laugh. I always hope that my personal Facebook page is interesting enough that everyone who sees it will want to read my books as well, but I don’t use it as a deliberate sales vehicle.

I do repost items from my writer page to my personal page that I consider “objective” information rather than sales pitches: such as notices about readings and talks I am giving, and announcements of blog posts such as this one. But most of what I post on Facebook in any given week (which is way too much) goes out only to my “friends” via my personal Facebook page.

For me, this arrangement is easier than trying to remember to set every post I make to “friends” or “public” visibility. Also, when people have “liked” my professional writer Facebook page, they are essentially requesting information about Mary the Writer, so I don’t feel badly when I tell them what I’m doing with my writing, or about writing-related achievements, or any accolades my books have received.

How to Set Up An Author Page on Facebook 

On the right hand side of the blue bar across the top of your personal Facebook page, you will see a little arrow pointing down. Click on it, choose “Create Page,” and then follow the instructions. You will need to choose what kind of Page to have: whether a “business or company” page (probably the best choice if you want to sell books directly from Facebook, which I don’t), a “brand or product page” (might be good if you have only one book or series to sell), an “entertainment” page (I’d guess that spoken word poets looking for gigs might want to check this out, although I haven’t), or a “public profile” page. I chose the latter. I like the sound of it. :)

Once you’ve chosen your page category, you can indicate your particular area of focus. “Writer” is one of the options on the “public profile” page, and probably also on Entertainment and Company pages.

Facebook is very user-friendly when it comes to setting up a page, so just follow the directions. If you get stuck, type in your questions under “Help,” and for further guidance check out other writers’ Facebook pages to see what they are including and posting. There is an option under the three dots below your cover photo to see how the page looks to visitors, which I find handy.

Maintaining Your Facebook Writer’s Page

Facebook will send a friendly reminder to you when you haven’t posted on your author’s page for a while, but I try to remember to post something there at least once a week. It may be an article from elsewhere about writing or about one of my favourite writers, or it may be a notice about a new blog post I’ve done or a reading I’m about to do. I have my Goodreads profile set up to repost notices automatically to my writer’s page on Facebook about books I’ve read, etc.

I think of my Facebook writer’s page the way I do about my website: it is there if anyone is looking for me, and it is important to be there in case anyone does look for me. If they do, and if they “like” my page, they deserve to hear interesting things from me from time to time: about my writing, or about writing in general. They can find links to my books and my website and other online things they might want to check out about me from that page, and I let them know when there are special discounts happening on my books on Amazon or elsewhere.

However, I don’t think of my Facebook writer page as a page where I am likely to attract new buyers for my books. People don’t like being harangued about how they should buy my books, so I don’t harangue them, and haranguing doesn’t work anyway (as I have said before. Several times). So the page is just part of the wallpaper.

You should keep in mind when you are building your Facebook author page that it’s not likely to be much of a marketing vehicle. The wallpaper should be hung straight, and look nice and tidy, but don’t bother making it flash in the dark or animate it or do anything else that is going to waste your precious time unnecessarily.

P.S. If you like MY Facebook Writer’s Page and then ask me to like YOUR Facebook writer’s page, I will, and that will help us both. You can also add your Facebook author page link to the comments section below so other readers can follow your page and you can follow theirs, and so on….

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As always I encourage readers to share their experiences and knowledge about book promotion through the comments section below. If your comment isn’t posted immediately, be patient. I review them first, to avoid spammers, and (believe it or not) I’m not always online.

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How to Sell your Book, No Matter Who Published It (5)

Using your Website to Promote your Book

(Let’s get visible, Part II)

You do have a website, right?

An author website is essential to your promotional efforts. Even if you have a page on your publisher’s website, you should have one of your own as well. Remember that no one is more interested in the well being of you and your books than you are: not your agent, not your editor, not your publisher’s promotion department. They all have other horses in their stables. Their interest in you grows and wanes, depending on the season. Your interest in your career remains, by contrast, consistently high. You are the only one who will make it your priority to update your website with the latest news and the most recent publications.

It goes without saying that you should own the domain that is your name (for example in my case, marywwalters.com), and once you own it, you might as well use it.

A website is a static element of book promotion. This means, on the negative side, that it’s not going reach out and grab anyone: people who want to see it need to come to it intentionally. You can invite them, but they aren’t going to come unless they have a good reason to do so. Therefore, with a website, you are investing time and money in something that is just going to sit there like some 18th-century society hostess, waiting for visitors to come to her. This is a good reason not to break the bank when it comes to website construction.

On the other hand, a website serves many purposes once someone does land on it (as did the salons of the aforementioned hostesses, I’m sure). In addition, once you’ve created it, you don’t have to update it very often. The only changes I make semi-regularly to my website are the upcoming and recent events, although occasionally (when I’m procrastinating on something else I should be doing) I will add a new photo or a new quote from a particularly nice review.

What Does A Writer’s Website Need to Include?

Back in the day (i.e., when I was working as editor in chief at Lone Pine Publishing, and during the years when I was reviewing books), publishers used to create “media packages” to send out with the review copies of the books they published.

Books editors at magazines and newspapers (remember them?) would receive a copy of the newly published book (or an advance copy, if the author was well known) with photocopied pages tucked inside. These pages of promo and background materials might include:

  • a bio of the author along with information on other books or stories or articles that person had published;
  • a brief summary of the book itself (the kind of thing that was usually also found on the flaps of the book or the back cover);
  • blurbs (a sentence or two each) about the book that had been solicited from other writers, or excerpts of reviews of the author’s previous books;
  • contact information for the publisher, and the author’s agent or the author;
  • upcoming author appearances on radio, tv, or in person; and
  • (sometimes) an excerpt from the book

These are the same elements you should make available on your website to help promote your book. If you have more than one book, you can have a page for each.

When I reviewed books, I was very happy to receive a raft of print materials as the information contained in them allowed me to include background on the author and the book, and directed me to other resources I might want to check out before starting my review. This was in the days before online searches were available, s0 the more information I was given, the better.

Your website should fulfil a similar purpose for those writing reviews on blogs or in traditional media, and for readers who want to know what else you have written and done. It should also provide contact information for those who want to invite you to do a reading or a workshop.

A website should look professional, but that doesn’t mean that it needs to be created by a professional web designer: most of us can’t afford one. Fortunately, creating a website has become very easy – you don’t need to know html or any other technical language – and most web hosts (e.g., SquareSpace, BlueHost, GoDaddy, etc.), will walk you through the process of creating one, and help you by phone 24-7 if you get stuck. If you Google “Best web hosts for non-techies” or something like that, you’ll get lots of suggestions. If you really don’t want to do it yourself, ask friends and relatives to refer you to someone – perhaps a student – who can help.

While I think it is a good idea to pay for technical help if you need it, there’s no reason to purchase a Cadillac manufacturer. I once paid $2,500 for a website, and I hated it and I had endless problems trying to change the elements that I didn’t like. The sites I have now are very user friendly.

How Many Websites Do You Need?

I used to have a different website for each of my five books, one for my editing and grantwriting businesses, and one for me. That got to be expensive and time-consuming. Now I just have one website for my literary works. (I continue to maintain another one for my grantwriting initiatives, because that one speaks to a different audience, and there’s too much detailed information on it to be suited to my writer website.) On the other hand, for one of my clients whose book is a byproduct of his business rather than the core of it, we did create a website where the book itself was the main focus.

At my own website, where all of my books are listed, all of the information in the bulleted list above is available, no matter which book a reader/reviewer is interested in exploring.

How Much do You Need to Spend?

You need to invest in two components to create a website: a domain name, which is like the sign with your business name on it, and a web-hosting site, which is where you hang your sign.

You own your domain name as long as you maintain your ownership of it, and you can transfer it from web host to web host if you find the hosting unsatisfactory. You can also sell your domain name if someone wants to buy it down the road. A domain name should cost you no more than about $25 (it will probably cost much less), and you will need to renew it annually. Sometimes web hosts offer a free domain name if you purchase a hosting package, but this usually includes only the initial registration. You will need to continue to pay to own it annually.

The web host is where you hang your sign, or park your domain, and you will pay rent to the host for the use of that space for as long as you want to have it. Depending on how much you want to include on your website, you can spend from about $50 to $150 annually for website hosting. If you are not building the website yourself, you will also incur a one-time cost to build the website.

One of the first things people look for when they want to know more about you is your website. I hardly ever think about mine now that it is up, but when I occasionally get around to checking the traffic on it (which you can do through the web host – tracking visitors will be part of the package you purchase – or through a web-wide system like Google Analytics; I use both) I am always surprised to see how many new and returning visitors have been checking out my site each month.

The website is the first step in building your online presence. Next time we’ll talk about creating your Facebook author page, and then about other “static” components of your book promotion plan.

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As always I encourage readers to share their experiences and knowledge about book promotion through the comments section below. If your comment isn’t posted immediately, be patient. I review them first, to avoid spammers, and (believe it or not) I’m not always online.

 

Let’s Get Visible (I)

How to Sell Your Book, No Matter Who Published It (Part 4)

Ieye icon.jpgn this section of How to Sell Your Book No Matter Who Published It, I’m going to talk about the things you need to do to make yourself visible (online, mostly). I’m going to talk about the content and look of the static components of your online presence, by which I mean those that normally stay the same from day to day and week to week – like your website, your profile on Goodreads, your Twitter handle. I am not talking about the things you update, like your status on Facebook.

The topics I’m discussing in the “Let’s Get Visible” section are not specific marketing techniques. If they happen to attract actual purchasers it will be a side-benefit. Their purpose is to make certain that if someone wants to find out more about you or about your books, and they go to the usual places where people go to look for things online (e.g., the Google search engine, Twitter, Facebook, LinkedIn) they will find you. It is not enough that they can find you as an entry inside your publishing company’s website or in its online catalogue (although that’s a bonus): they need to be able to find you as an independent entity.

This doesn’t need to cost a lot of money. In fact, it doesn’t need to cost any. And it doesn’t need to take too much time… unless you let it: beware the tendency to make yours the most beautiful, complex website on the Net, or the most outrageous Facebook page in existence.

Simplicity is more helpful to readers than are bells and whistles. And the most important characteristic of all of your online initiatives is consistency.

Which brings me to your “look” or “style” – a component of what marketers refer to as your “brand.”

Getting Recognized

Remember the last time you saw someone famous in the real world? Maybe it was even a recognizable writer – Margaret Atwood or John Irving or Salman Rushdie or Anne Rice. The moment you saw that person, you felt like you knew them. Warm thoughts for them and admiration for their writing rushed over you (I hope). You had never seen that person before, but you knew their sense of humour, their verbal talents, their interests, the mood/tone of their writing, etc. It was definitely not like seeing a stranger about whom you knew nothing.

That’s what we’re trying to attain online: not fame (well, not necessarily; at least not right away), but recognition. We want to put the viewer/reader’s ability to associate to work: your name goes with your face goes with your book cover(s). If everyone changed faces every time they went out in the world, we’d never recognize them; by the same token, if you have a different photo or name on every social medium, you lose the traction you gain as your prospective readers move from site to site.

Therefore I suggest that you choose three images to use everywhere online – one of yourself, one of your most recent book, and one background image that is wider than it is tall (approx. ratio, 3 wide to 1 tall; known on Facebook as your “cover photo”). Keep them together in one folder on your computer so you can find them when you think of a new place where you might want to use one.

Which Photos?

Much as I love changing the photo on my Facebook profile page every few weeks or so, I use only one on my Facebook page (we’ll discuss the difference between profiles and pages soon), and I use the same photo on Twitter, Google+, LinkedIn, GoodReads, the “About Mary” page of this blog, etc. That photo also shows up when I make comments on other people’s blogs or on online articles. I also send it out for use with my bio when I am speaking at a workshop or doing a reading. Recognition is a powerful tool.

The background image can be anything you like. If you write horror novels, you might want something spooky. If you write humour, your background image should convey that. Since my novels are all over the map, I have taken a photo of a stack of my books that I use wherever a generic background photo, wider than it is high, is needed. Mine looks like this (I’ve linked it to my Facebook page, which you are welcome to “like” while you’re there….or not):

background

To further reinforce the “recognition” principle, you could also use a segment of your book cover as a background photo, if it works (mine doesn’t, very well):

screen-shot-2017-02-04-at-1-53-15-pm

So, your homework this time is to choose permanent (or at least semi-permanent; you will probably want to change them occasionally) photos to represent you online.

Next time, I’ll talk about websites: Do you have one? Do you need one?  If you decide to have one, what should go on it?

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Throughout this series, I encourage you to share your own experiences and knowledge about book promotion through the comments section below. If your comment isn’t posted immediately, be patient. I review them first, to avoid spammers, and (believe it or not) I’m not always online.