Let’s Get Visible (IV)

How to Sell Your Book No Matter Who Published It (7)

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Figure 1: Sample Link to my Author Page from Book Description page

Through its Author Central program, Amazon provides a great opportunity to expand your presence by linking information about you to all editions of all your books – not only on the amazon.com site in the U.S., but also on Amazon sites in other countries. It takes a bit of time to get yourself set up on these platforms, but maintaining your presence once the pages are set up requires very little effort.

While you are at Author Central, you can check out your sales figures through Nielsen BookScan and Amazon Sales and Author ranks, and read all of your Amazon reviews in one place. All of which can be depressing experiences, but there they are. (See Figure 2, below)

Start with your Amazon.com Author Page

Start by completing the Author Page on amazon.com (Amazon’s U.S. site). Once you have done that, readers who are looking at the “About the Author” section of your book’s title information on Amazon will be invited to check out your Page and to “follow” you (see Figure 1, above).

In order to set up your Author Page on Amazon, first go to Author Central. The page is user-friendly, and setting up your Author Page is the first thing it explains to you. Follow the link, follow the instructions, and you’re done. When you’re finished, your Amazon Author page will look like this (except, of course, that it will feature you instead of me).

A few things to note:

• Anyone with a book listed in the Amazon “catalog” can have an Amazon Author Page.
• You can set up links to your blog site on the Author Page, and intros to your newest posts will appear there after you post them on your blog.
• If you have any videos you want to share, you can post links to them on your Author Page as well.
• There is a section on the Author Page where you can add speaking engagements, readings and other events. I don’t use this section because since I am not Stephen King I don’t think that it would be worth my time to post in it, in terms of who would see the notices. Posting about my upcoming appearances on Facebook is more likely to attract the attention of people who might attend – i.e., those who live in my city and might even know my name. (I also have a section for events on my website which I don’t always remember to update either.)
• You can post a link to your Amazon Author Page on Facebook, Twitter and anywhere else you want to: Amazon provides the url in the upper right corner of your Author Page. You cannot, however, post a clickable link to your website on your Author Page: at least as far as I’ve been able to determine. (If you have done it, let me know.)
• You can link all of your books to your Amazon author profile, including those from different publishers, as long as the books are available on Amazon. If you have changed your name or your books are out of print, you may have trouble with the links, but I have found that in the past couple of years, Amazon has become increasingly helpful when I run into any problems. They have a specific page on which you can email them with any problems relating to Author Central here.

Increasing your World-Famousness, Amazon-style

Once you have completed your amazon.com Author Page, you can fill in the same information on the Amazon Author Central site in the UK. If you are multilingual, or want to try posting your bio in English in non-English-speaking countries (I haven’t done this… at least not yet), you can set up a page on the amazon sites in Germany, France and Japan through their Author Central pages:

• Here’s Germany
• Here’s France
• Here’s Japan

For other countries that have Amazon sites (including India and Spain, for example. Hey! I just found out that my Rita book has a five-star review in India! I never would have noticed this if I hadn’t written this blog post!), the information from Author Central at Amazon.com should be available to readers automatically. The one exception I have discovered to this practice is on amazon.ca, the one located in my own home country. I find amazon.ca very aggravating for many reasons, not just this one, and prefer to deal with amazon.com

Figure 2: Recent Amazon Sales Rankings

Although having an Author Page in German would probably be of more use to someone whose book had been translated into German than to one whose book hadn’t, it doesn’t hurt to spread your name around. If you have the time and inclination and decide to set up an English page for yourself on the Japanese Amazon site, let us know how it goes. And it’s definitely fun to check out your sales figures from time to time – and watch them climb, we hope, in relation to your various marketing efforts.

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Next time, I’ll be talking about getting yourself an author profile on GoodReads. In the meantime, I apologize to all of those who have tried to contact me in the past few weeks when I was out of town and then side-tracked: I forgot for several weeks to check the email address to which comments on this blog are sent for approval. Argh. Particular apologies to Michael Lowecki who left wonderful messages all over the place and must think me very rude. I resolve to do better in future. :)