I have been inspired to get more active on Goodreads, thanks to a six-months-old article on The Huffington Post that I just recently discovered.
There are so many blog posts and articles out there offering promotional advice for authors that it’s hard to sort the wheat from the chaff. But the information contained in “How to Become a Goodreads Power User (and why you’d want to)” by Penny C. Sansevieri sounds practical and viable.
Sansevieri points out that “the average demographic” of Goodreads “is adult female, many with college age kids and surprisingly, a whopping 81% of them are Caucasian. They are avid readers, though many are less affluent than the average Internet user so low-priced books and free books do very well on this site.” Sounds like a healthy portion of my audience – at least for The Woman Upstairs and The Whole Clove Diet – although it also sounds like the reading demographic in general. And I have seen many young and middle-aged adults (and lots of men) in Goodreads’ book discussions.
Sansevieri offers some concrete guidelines on how to increase your visibility on Goodreads and I intend to test drive several of them. I’ve already found that the giveaways are a great way to attract attention, although I’m not sure they translate into sales. But then I haven’t been a very consistent presence over there, so I the fault is no doubt mine. You can’t just post a new book and then go away and expect it to attract attention to itself.
Sansevieri also suggests subscribing to two Goodreads newsletters: the Goodreads Author Newsletter, and the main Goodreads newsletter.
I have occasionally heard some grumbling from other writers about Goodreads, but I’m not sure if this came from people who were active on the site, or were only drop-in visitors as I have been. Since I am normally an avid reader (although not so much since I got hooked on Breaking Bad), I can’t see a downside to getting more involved in Goodreads. Even if it just means I end up finding more people to talk with about other people’s books, it’s a win.
If you have more experience than I do as a writer on Goodreads, I would be interested to know your thoughts about the Sansevieri article. Is it as useful as it sounds?
And if you’re on the Goodreads site, make contact. This is me.
Signed up and fooled around for ten minutes. Writer avoidance behavior! Hilliard MacBeth ________________________________________
I tend to be a dabbler on Goodreads. Biggest issue is time. Between all other PR elements, writing and working, I find I haven’t any time for much else!
Time is always the problem, for sure. Fitting in new writing (the most important part) is the greatest challenge of all!
I’m probably doing it wrong, but I don’t find Goodreads effective. Like a lot of sights, there are way too many people trying to sell their wares to wary readers. If you’ve figured out how to work it, I’d love to know how.
I’ll keep you posted. I’m assuming that (as with everything) it’s a gradual process.