Book Promotion Tip of the Week #12: Get Lucky, and Live with the Guilt

To Warn Prospective Buyers or Not To Warn: That Is the Question

This week, the outstanding American novelist Claire Messud published her fourth book of fiction. It is entitled The Woman Upstairs. My first novel (1989) is also entitled The Woman Upstairs.

The publication of Claire Messud’s new novel is an event that I, along with thousands of others, have eagerly anticipated. I read The Emperor’s Children, and was impressed. Messud has won several prestigious writing awards and, according to Wikipedia, was even “considered for the 2003 Granta Best of Young British Novelists list, although none of the three passports she holds is British.” That’s how good she is.

Little did I know that the publication of Messud’s newest book was going to be of some modest financial benefit to me. But it has been: ever since the pre-promotion started on her latest novel, sales of my first novel have increased. Not enough to save me from financial ruin, by any means: we’re talking maybe ten books a week total on amazon, including both the Kindle version and the paperback. (And who knows? Maybe one or two of those book buyers really did intend to buy my book.)

Nonetheless, it makes me uncomfortable. I feel like my book is selling under false pretenses, and that I should put some kind of warning on my book’s page on amazon – BEWARE: THIS MAY NOT BE THE NOVEL YOU THINK IT IS!!!

On the other hand, my name IS on my Woman Upstairs. I’m not trying to impersonate Ms. Messud. And I was there first, having chosen my title very carefully many years ago. (It refers to three entities: to the mother of my protagonist, who is dying in an upstairs room;  to the protagonist’s landlady and friend, who lives on the main floor of the house where Diana has the basement suite: and — of course — to the female correlative of “The Man Upstairs,” which is how some people refer to God.)

Occasionally someone returns a copy of my Woman Upstairs to amazon, and I can hardly blame them: in fact, I am surprised more of the people who have bought my book by mistake have not returned it. Maybe they don’t know they can.

Friends and loved ones tell me I should not feel guilty, but should just accept it. Not much else I can do, short of adding the warning, which is a silly idea really. (Titles are not copyrightable, by the way, and even if they were, I wouldn’t, so don’t even go there.) I sometimes wonder what will happen if Claire Messud’s Woman Upstairs wins some big award.  (You go, girl.)

I also hope that, having bought my book by mistake, perhaps a few people will accidentally read it, and will like it enough to purchase something else I’ve written  — like The Whole Clove Diet: A Novel or The Adventures of Don Valiente and the Apache Canyon Kid.

On the other hand, they might well intentionally read my novel, like it, and then go off and buy other books that Claire Messud has written. I guess that would be fair.

In the meantime, I’ll use some of my ill-gotten gains to purchase The (Other) Woman Upstairs, and maybe that will help to salve my conscience. Even though I was going to buy it anyway.

And I guess I’ll get back to work on my next novel (working title: Moby Dick).