Take advantage of free on-line exposure.
In addition to keeping your profile information updated on your website(s) and your blog(s), find locations where you can copy and paste (and/or refine) your biography. For example,
- Get yourself an author page (in addition to your reader page) on Goodreads;
- On Amazon.com, make sure you have a photo and a profile on Author Central and Shelfari;
- If you belong to a writers’ organization (as I do to The Writers’ Union of Canada) or some other professional association, take advantage of the opportunities for promotion on its site;
- Post a profile on Google+.
I am not talking here about social media–Facebook, Twitter, LinkedIn and the like–where it is important to engage with other subscribers on a regular basis. I’m talking about places where your bio will simply reside, like wallpaper, where readers who are interested can easily find out more about you and find a link to your website(s) or your book(s). And btw, if you stop visiting a website that you used to frequent, as I have authonomy, for example, there is no reason to remove your profile.
Keep the bios interesting, brief, to the point, and professional. For example, I don’t see much reason to post personal details in an online bio, such as my marital status or the number of children I have: this information has nothing to do with my writing.
Make sure you keep track of where you’ve posted these bios and diarize a visit to each of them every three months or so, in order to keep them (and your photo) updated.
As always, I welcome your comments on this post. Specifically, I invite you to add other suggestions of places where you have posted author information about yourself –at no cost to you — for interested readers and book purchasers.